A pomegranate used to be that slightly exotic, delicious but tedious treat whose juicy seeds you picked, one by one, with a pin. Not any more. It’s now a sought after superfood offering a whole array of potential health benefits whether eaten or used in skin preparations.
It’s a superfruit with a long history. Originating in Iran, where it has been cultivated for 5,000 years, it spread throughout the Middle East and beyond. With its scarlet, leathery skin and turreted crown, it’s like a tempting treasure chest inside – papery white membranes encase hundreds of glistening ruby-coloured, juicy seeds. The flavour is sweet-tart and winey, intense but refreshing.
The early Greeks and Egyptians celebrated this beautiful fruit, recognising its many healing and restorative powers. Many of these are now being accepted by modern science.
The pomegranate connection
So what’s it to us? We’re very excited by the launch of our latest men’s grooming product which has been developed to bring you some of the benefits of…pomegranates. Welcome then, to Men Rock Black Pomegranate Shaving Cream.
Softly scented with spicy notes of black pepper and sumptuous pomegranate, our gorgeously scented Shaving Cream will leave your skin feeling silky smooth and ferociously fresh. Not as thin or runny as nasty gels and foams, our thick Black Pomegranate Shaving Cream when properly lathered, lubricates your face and gives you an amazingly comfortable shave.
For an invigorating way to start your day, kick off with a traditional hot shave using our exhilarating Black Pomegranate Shaving Cream. Then, follow it with a large helping of pomegranate seeds for breakfast to get the full health benefits.
We also have a Black Pomegranate Aftershave in development. Watch this space for further details.
Now for those 5 things you didn’t know about pomegranates:
- How many seeds in a single fruit? Prepare to be amazed! Estimates vary from 613 to 2,000 seeds, packed in a clever natural formation. So, a lot! We did consider counting them ourselves, but it’s more tedious than eating the seeds with a pin.
- If you want to eat pomegranate (highly recommended for promoting good health) you don’t have to pick with a pin! A ripe pomegranate can be easily deseeded in a very few minutes, using only a sharp knife and a spoon. To see how it’s done, watch this video.
- While we can’t claim that those hands that do dishes will be soft as your face, the oil derived from these seeds is rich in punicic acid, and will moisturize your skin.
- Pomegranate can help those with inflammatory and other skin problems like eczema and psoriasis. The seeds have really good anti-microbial and anti-inflammatory properties which help to relieve many skin problems.
- Now for a completely spurious web ‘fact’ we couldn’t resist: Can a dog eat pomegranate? Seriously? Well, some take it seriously, hence the answer from the all-knowing web: ‘For a small dogor cat, a thin slice of persimmon should suffice, while a larger dog could potentially eatupwards of a whole piece of fruit (or potentially more). Pomegranate seeds should be removed from the fruit’s flesh, then crushed up in your dog’s bowl or mixed with food.’ Always consult your vet before giving strange foods to animals.
What more do you need to know?